Strategies and Tools for Corporate Blogging

John Cass, "Strategies and Tools for Corporate Blogging"Publisher: Butterworth-Heinemann Pages: 240 Date: 2007-04-16 ISBN: 075068416X PDF 1.22 MB

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.* Provides tools for companies to interact with customers through blogging communities* Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies* Describes how to optimize blog articles for blog search engines and provides content strategies* Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging

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21st Century Sociology: A Reference Handbook

Clifton D. Bryant, Dennis L. Peck"21st Century Sociology: A Reference Handbook"Sage Publications, Inc (11-17-2006) ISBN:9781412916080 1344 pages PDF 6,3 Mb

Because the field of sociological inquiry is multi-faceted in perspective, and does subsume a variety of specialty interests, the literature in this discipline has developed and proliferated in a near exponential fashion. Sociology, today, has become so specialty driven in its research and theory agenda that the result is an enormous and complex body of sociological knowledge that is often considered to be unwieldy. 21st Century Sociology: A Reference Handbook provides a concise forum through which the vast array of knowledge accumulated, particularly during the past three decades, can be organized into a single definitive resource. The two volumes of this Reference Handbook focus on the corpus of knowledge garnered in traditional areas of sociological inquiry, as well as document the general orientation of the newer and currently emerging areas of sociological inquiry. Key Features* Provides a timely and comprehensive assessment of the 100+ specialty fields of sociology with contributions by leading authorities in their area of expertise from the U.S., Canada, Europe, and Singapore * Examines four distinct phases of development in the history of sociological inquiry—a period of theoretical development, the emphasis on methodological development and refinement, the phase of specialization, and a period that has taken representatives of the discipline into previously unexplored areas* Addresses the various traditional subfields of sociology, such as political sociology, educational sociology, rural sociology, criminology, occupational sociology, and minority relations* Explores important new, evolving subfields, such as environmental sociology, sociology of sports and leisure, military sociology, medical sociology, the sociology of food and eating, and the sociology of emotions21st Century Sociology presents the most comprehensive overview of modern sociology making it a must have resource for any academic library.

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